Research, ideate and create a company by creating a brand system and prototyping a website.
The concept is called "Living Big Tiny", a company that provides a tiny house rental service, offering at affordable rates. Also includes selling tiny houses and property parking for tiny homes. The overall brand encompasses a sense of community by connecting through this particular way of living. By living in a smaller home, time and freedom becomes more apparent. It's about maximizing on your experiences and minimizing on materialistic things. The goal of the brand is to create an inclusive and welcoming community with 3 goals in mind...Connect, Relax, Explore.
Final deliverables for this project included, a company name and logo, brand promise, research report, personas, mood boards, UI Kit, icon series and a website prototype (one page scroll).
Our company name represents what we are all about. A company that provides a tiny house rental service, offering affordable rates. Also includes selling tiny houses and property parking for tiny homes.“Living Big Tiny” is not just a name, it is also a way of living. Even though living in a tiny house may seem restricting, the experience offers more time & freedom, which is big. By living in a smaller home, time and freedom becomes more apparent. It is more affordable which means the bills are smaller and you can spend less time working and more time living. Living big means maximizing on your experiences. Living tiny means minimizing on materialistic things and also forces you outside and to be closer with others.
During the ideation process, I thought a lot about what I associated with “Tiny Homes”. What came to mind was nature and being outdoors. Because tiny houses and “tiny”, it may feel too small which forces you to be outside. This also is associated with the Tiny House Movement, which is connecting more with nature by actually being in it and treating it with respect. This lead to thinking about what they offer and what they stand for resulting in a category for “Environmentally Friendly”.
Thinking about the service, there are a lot of feelings that come with it, such as feeling cozy in your home or respect-ed by the people. With it comes the amenities of the tiny houses that make the stay inviting. “Activities” was a big list since tiny houses encourage you to be outside more, there has to be things to do to keep busy and entertain. There was a process of thinking about the actual service and the people who would use it and run it. I thought about who are the people that make the business functional, i.e. hosts, employees, customer service and the renters.